You want a piece of advice, Joe? Your whole thing, it attracts people, but it won’t keep them around. Authenticity is what inspires people. If you want to lead people, you have to show them who you really are. Otherwise, you’re just a thousand-dollar suit with nothing inside. No one gives a shit.
On Aug. 26, 2007 his mom took a photo of him at 11-months-old, standing on the beach in a green and white shirt, staring into the camera and making a determined little fist. Soon after, the photo morphed into the “Success Kid” meme, and Sam was Internet famous.